Case Studies
Amar Chitra Katha
ACK Media is India's #1 children's media company and owns some of India's most loved brands Amar Chitra Katha, Tinkle and Karadi Tales. Their products include print, home video, broadcast television, films, mobile and online services. ACK receives regular phone inquiries from customers as a response to the toll-free number on their books, magazines, website and advertising. Customers call from over 120 cities, for inquiries ranging from "wow, are you guys really THE Amar Chitra Katha!" to "how can I subscribe to Tinkle?". When these calls started increasing in volume, ACK dedicated a company employee to take these calls from 10a to 6p Monday through Friday. The representative guided customers through the catalog and information based on the website and past experience, guided customers to purchase through the website or to mail a cheque to the company address, and was able to bring in revenues.
With phone pe deal, ACK gross sales increased 5x in the first month. Read more...
Infomedia 18
Infomedia 18 Limited is India's leading media company with strong market presence in business directories, magazine publishing, printing services and publishing outsourcing. Infomedia 18 is a publicly listed company on BSE and NSE, and is controlled by Television18 India Limited. Infomedia 18 publishes leading magazines such as Overdrive, Chip, Better Photography, AV Max, Better Interiors, T3 and Entrepreneur to address communities of enthusiasts, hobbyists and specialists in fast-growing special interest areas. Infomedia 18 also publishes a dozen B2B magazines such as Search, Modern Medicare, Modern Machine Tools and Auto Monitor to bring together buyers and sellers in key industry verticals.
In the first month of being live, phone pe deal was managing SMS responses. In second month, it was highlighted on Infomedia 18 eshop and in third month, in all magazines as an alternate method to subscribe by phone.
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Videocon
The Videocon group is a USD 2.5 billion conglomerate and is one of India's largest manufacturers and suppliers of consumer electronics, home appliances and power products. Videocon offers these products through leading consumer brands Videocon, Kenstar, Electrolux, Kelvinator, Sansui and Akai. Videocon also offers these products through their organized retail chain Digiworld and the eDigiworld.com website. phone pe deal powers phone commerce for Digiworld and eDigiworld and has closed sales of products including Rs.1,900 DVD players to Rs.35,000 LCD TV's across 30 cities and towns of India. While Videocon's logistics network touches every nook and corner of India, retail stores cannot reach all consumers who have been reached by their various product brands. The mobile phone bridges that gap and gives these consumers a way to buy directly from the source.
Robinage
Robinage is a weekly children's newspaper exclusively designed for children between 5 to 14 years. With the motto of 'Care, Share, Dare'; Robinage is becoming the 'Voice of Children' across India and getting children back into the reading habit. Robinage is a single product available by subscription for various durations and offers, advertised and distributed through various channels. With phone pe deal, Robinage gets a two-fold benefit. By being part of a network of children's brands with complementary products, Robinage gets to bundle, barter, cross-sell and co-promote its products with other brands and delight the mutual end customer. By relying on our ability to convert responses, manage subscriptions, close renewals, follow-up on event leads, activate relations with school libraries, run online marketing campaigns and manage data of all customers, Robinage can run full steam in penetrating the market without getting bogged down by building best-of-breed operational capabilities in non-core areas.